MediaCom a devenit Agency Network of the Year la Festival of Media Global Awards 2017. Agentia s-a impus dupa ce a castigat un numar fara precedent de 18 premii: sase de aur, opt de argint si trei de bronz, impreuna cu mult dorita Campanie A Anului, pentru ‘Missing Type’, client NHS Blood & Transplant, Marea Britanie. Mai mult de atat, campaniile sale pentru P&G Gillette, P&G Head & Shoulders si Safekids Aotearoa au fost de asemenea considerate ca fiind unele dintre cele mai bune din lume.
The Festival of Media Global Awards recunoaste excelenta in gandirea creativa de media la nivel global and celebreaza cele mai inovative si eficiente lucrari.
Succesul MediaCom survine dupa ce agentia s-a clasat in topul competitiei cu 51 de nominalizari pentru 24 de campanii, pe 13 piete. Rezultatele mentin forma buan in care s-a situat in ultima vreme MediaCom la ceremonnile de premiere globale. In 2016, agentia a fost numita Agentia Anului la M&M Global Awards, pentru al doilea an consecutiv.
“Este mereu minunat sa castigam premii pentru clientii nsotri, dar aceste victorii sunt cu atat mai valoroase cu cat ele sunt obtinute de reteaua noastra – din Noua Zeelanda pana in Columbia si din Israel pana in Germania. Ele reprezinta o dovada clara ca filosofia noastra de Systems Thinking functioneaza. Suntem incantati,” a declarat Stephen Allan, Worldwide Chairman si CEO MediaCom.
Lista completa de victorii MediaCom este urmatoarea:
Campania Anului
§ NHS Blood & Transport: ‘Missing Type’, MediaCom UK
Aur
§ Best Communications Strategy: NHS Blood & Transplant: ‘Missing Type’, MediaCom UK
§ Best Local Execution of a Global Brand: P&G Gillette, ‘Bachelor of Shaving’, MediaCom India
§ Best Not-For-Profit Campaign: NHS Blood & Transplant: ‘Missing Type’, MediaCom UK
§ Best Sponsorship Activation: P&G Head & Shoulders, ‘New Head Coach’, MediaCom Israel
§ The Effectiveness Award: Safekids Aotearoa, ‘Check for me’, MediaCom New Zealand
§ The Utility/Public Service Award: P&G Gillette, ‘Bachelor of Shaving’, MediaCom India
Argint
§ Best Event/Experiential Campaign: Volkswagen, ‘TrailerAssist’, MediaCom Norway
§ Best Launch Campaign: Maori TV, ‘Lover Boy or Lavalava Boy’, MediaCom New Zealand
§ Best Not-For-Profit Campaign: Safekids Aotearoa, ‘Check for me’, MediaCom New Zealand
§ Best Targeted Campaign: Ministerio del Interior, ‘Men Free Banner’, MediaCom Colombia
§ Best Use of Content: Shell, ‘Best Day of my Life’, MediaCom Global
§ Best Use of Gamification: Deutsche Telekom, ‘Sea Hero Quest’, MediaCom Germany
§ Best Use of Video: Volkswagen, ‘TrailerAssist’, MediaCom Norway
§ The Effectiveness Award: Mars M&Ms, ‘Celebrate with the Ms’, MediaCom USA
Bronz
§ The Branded Content Creation Award: Anmum Infant Formula, ‘Dad, you've got this’, MediaCom New Zealand
§ Best Use of Real-time Marketing: Mars Snickers, ‘Hugerithm’, MediaCom Australia
§ Best Local Execution of a Global Brand: P&G Whisper, ‘#LikeAGirl and Proud’, MediaCom India
